Bata 是一家跨国鞋类、服装和配饰制造商和零售商，总部位于瑞士洛桑。Bata 成立于 1894 年，业务遍及五大洲的 56 个国家/地区，拥有 19 个制造基地和 6,000 多个零售点。该公司每年销售近 1.5 亿双鞋，产品种类繁多，从高端时尚鞋到运动鞋和工业鞋应有尽有。
Bata 凭借 Blue Yonder 在印度和泰国的门店实现了 72% 的平均供应比率
公司案例
业务挑战
Bata 面临日益严峻的挑战，难以在其庞大的全球网络中实现精准的供需匹配。消费者对鞋类的需求快速变化，需要更加灵活、精确的规划流程。传统的需求、补货和商品规划系统缺乏实时数据功能，难以根据市场变化适时进行调整、优化库存周转和保护利润空间。而 Bata 每天服务超过一百万顾客，效率低下可能会导致销售损失、成本增加和客户满意度下降。
解决方案
Bata 选择 Blue Yonder 来实施其云原生规划解决方案，包括需求规划、履约、品类管理和门店洞察，并由 Blue Yonder 的专业服务团队和 Blue Yonder 的合作伙伴 Infosys 提供实施支持。这些解决方案使 Bata 的规划流程实现了现代化，同时简化了品类管理，优化了补货，并提供门店级洞察，使产品配送与当地需求更加匹配。Bata 和 Blue Yonder 的合作还包括重要的赋能工作、全面的培训以及系统上线后的密切支持，以确保解决方案的成功采用和长期成效。
自实施 Blue Yonder 系统以来，我们在印度和泰国的门店平均供货满足率已提高到 72%，我们还缩短了产品周期，从而能更快地推出和补充新系列产品。”
–Barbara Franceschetto，Bata 集团首席全球产品官。
实现运营价值和成果
With the Blue Yonder end-to-end planning solution, powered by Microsoft Azure, Bata has achieved an average in-store availability rate of 72% across Thailand and India post-implementation (with an 8% improvement in India between 2024-2025), ensuring customers can find the products they want when they need them.
Between 2024 and 2025 there have been significant improvements for Bata. Forecast accuracy has grown by 2% in India and 9% in Thailand, enabling more precise and confident decision-making across the supply chain. This has led to inventory reductions of 13% and 29%, and stock turn performance improvements of 15% and 31%, respectively, year on year.
Blue Yonder 履约和门店洞察帮助 Bata 将产品分销与当地需求相匹配，并缩短产品周期。这些运营成果带来了可观的财务回报，强化了 Bata 对客户满意度和卓越运营的承诺。
“Blue Yonder 的商品销售和供应链规划功能使我们能够规划客户报价、预测需求并执行更有效的库存策略，从而提高供应比率并缩短产品生命周期。借助现代化平台，我们能够获取统一的数据视图，简化流程，并提升整个网络的决策能力。”——BarbaraFranceschetto，Bata 集团首席全球产品官。
“Since implementing Blue Yonder, we’ve seen significant improvements,” points out Franceschetto. “In India and Thailand, our average in-store availability has increased to 72%, and we’ve been able to shorten product cycles, allowing us to introduce and replenish new collections more quickly. These early wins are just the beginning of our journey to provide the best possible offerings to our customers.”
Bata now has an optimized process that supports a faster, more responsive supply chain, driving better business decisions and a more rapid, accurate response to changes in consumer demand. Bata can effectively distribute merchandise, seamlessly produce seasonal assortment plans, and build an intelligent distribution plan over time.
“At Bata, we’re dedicated to providing quality footwear, and this collaboration with Blue Yonder aligns perfectly with our commitment to excellence. Together, we’re redefining our landscape, while setting new standards in innovation, sustainability and customer satisfaction,” says Franceschetto.
“It has been an interesting journey. We leverage Blue Yonder to explore how we’ve been working and how we could improve. With the right team and right change management in place we’ve been able to reach the results we targeted. Technically it has been a very effective collaboration with Blue Yonder. We run the solution and by suggesting better ways to integrate them, we’re making the system even stronger and more efficient,”
–Francesco Verde, Director of IT Solutions, Bata Group.
展望未来
With a successful foundation in place, Bata plans to expand its use of Blue Yonder’s solutions globally. The company views Blue Yonder not just as a technology vendor, but as a strategic partner in innovation and growth to create happy customers and improve availability.
