Bata 是一家跨国鞋类、服装和配饰制造商和零售商，总部位于瑞士洛桑。Bata 成立于 1894 年，业务遍及五大洲的 56 个国家/地区，拥有 19 个制造基地和 6,000 多个零售点。该公司每年销售近 1.5 亿双鞋，产品种类繁多，从高端时尚鞋到运动鞋和工业鞋应有尽有。
成功案例
Bata
商品销售规划、品类规划、需求和补货规划、店铺洞察与数据管理服务
Bata 凭借 Blue Yonder 在印度和泰国的门店实现了 72% 的平均供应比率
公司案例
业务挑战
Bata 面临日益严峻的挑战，难以在其庞大的全球网络中实现精准的供需匹配。消费者对鞋类的需求快速变化，需要更加灵活、精确的规划流程。传统的需求、补货和商品规划系统缺乏实时数据功能，难以根据市场变化适时进行调整、优化库存周转和保护利润空间。而 Bata 每天服务超过一百万顾客，效率低下可能会导致销售损失、成本增加和客户满意度下降。
解决方案
Bata 选择 Blue Yonder 来实施其云原生规划解决方案，包括需求规划、履约、品类管理和门店洞察，并由 Blue Yonder 的专业服务团队和 Blue Yonder 的合作伙伴 Infosys 提供实施支持。这些解决方案使 Bata 的规划流程实现了现代化，同时简化了品类管理，优化了补货，并提供门店级洞察，使产品配送与当地需求更加匹配。Bata 和 Blue Yonder 的合作还包括重要的赋能工作、全面的培训以及系统上线后的密切支持，以确保解决方案的成功采用和长期成效。
自实施 Blue Yonder 系统以来，我们在印度和泰国的门店平均供货满足率已提高到 72%，我们还缩短了产品周期，从而能更快地推出和补充新系列产品。”
–Barbara Franceschetto，Bata 集团首席全球产品官。
从复杂到清晰，只需一个解决方案
Bata’s transformation began with the recognition that its existing systems could not keep pace with evolving consumer trends, such as increasing e-commerce purchases. The shoe retailer sought a unified, agile platform capable of integrating merchandising, assortment, demand, and replenishment planning. The first deployment targeted India and Thailand, representing nearly a third of Bata’s global business.
实施工作非常复杂，涉及多个大洲的 100 多名人员的通力合作。数据准确性是核心关注点，因为历史数据的不一致和不匹配会严重影响预测的可靠性。Blue Yonder 及其合作伙伴 Infosys 的专业服务团队与 Bata 紧密合作，解决了这些问题，实施了运营改进举措，并优化了工作流程以提高效率。
优化用户界面、增强计算逻辑等运营改进措施简化了商品组合规划，Blue Yonder 的专业服务也弥补了 Infosys 的知识空白，并为 Bata 确立了最佳做法和操作规范。系统上线后，Bata 和 Blue Yonder 将重心转向稳定运营。双方密切合作，不但建立了专门的支持小组、明确了权益分配和责任归属，还定期举行跨职能会议。
实现运营价值和成果
With the Blue Yonder end-to-end planning solution, powered by Microsoft Azure, Bata has achieved an average in-store availability rate of 72% across Thailand and India post-implementation (with an 8% improvement in India between 2024-2025), ensuring customers can find the products they want when they need them.
Between 2024 and 2025 there have been significant improvements for Bata. Forecast accuracy has grown by 2% in India and 9% in Thailand, enabling more precise and confident decision-making across the supply chain. This has led to inventory reductions of 13% and 29%, and stock turn performance improvements of 15% and 31%, respectively, year on year.
Blue Yonder 履约和门店洞察帮助 Bata 将产品分销与当地需求相匹配，并缩短产品周期。这些运营成果带来了可观的财务回报，强化了 Bata 对客户满意度和卓越运营的承诺。
“Blue Yonder 的商品销售和供应链规划功能使我们能够规划客户报价、预测需求并执行更有效的库存策略，从而提高供应比率并缩短产品生命周期。借助现代化平台，我们能够获取统一的数据视图，简化流程，并提升整个网络的决策能力。”——BarbaraFranceschetto，Bata 集团首席全球产品官。
“Since implementing Blue Yonder, we’ve seen significant improvements,” points out Franceschetto. “In India and Thailand, our average in-store availability has increased to 72%, and we’ve been able to shorten product cycles, allowing us to introduce and replenish new collections more quickly. These early wins are just the beginning of our journey to provide the best possible offerings to our customers.”
Bata now has an optimized process that supports a faster, more responsive supply chain, driving better business decisions and a more rapid, accurate response to changes in consumer demand. Bata can effectively distribute merchandise, seamlessly produce seasonal assortment plans, and build an intelligent distribution plan over time.
“At Bata, we’re dedicated to providing quality footwear, and this collaboration with Blue Yonder aligns perfectly with our commitment to excellence. Together, we’re redefining our landscape, while setting new standards in innovation, sustainability and customer satisfaction,” says Franceschetto.
“It has been an interesting journey. We leverage Blue Yonder to explore how we’ve been working and how we could improve. With the right team and right change management in place we’ve been able to reach the results we targeted. Technically it has been a very effective collaboration with Blue Yonder. We run the solution and by suggesting better ways to integrate them, we’re making the system even stronger and more efficient,”
–Francesco Verde, Director of IT Solutions, Bata Group.
展望未来
With a successful foundation in place, Bata plans to expand its use of Blue Yonder’s solutions globally. The company views Blue Yonder not just as a technology vendor, but as a strategic partner in innovation and growth to create happy customers and improve availability.
