Designer Brands Inc. 是一家美国零售商，销售设计师和品牌鞋履及时尚商品。它拥有 Designer Shoe Warehouse (DSW) 连锁店，并在美国运营超过 500 家门店。
成功案例
DSW
商品财务规划与分配
DSW 通过优化固定商店容量，让每一英尺都发挥作用
公司案例
业务挑战
Previously a close-out retailer, DSW evolved into a large footwear specialty retailer in the mid-2000s. Stores average over 20,000 square feet and feature approximately 24,000 pairs of shoes and accessories. While this format seems large, the fixed capacity of its branded locations has created a strategic challenge. The leading U.S.-based retailer’s existing supply chain processes and technology tools only focused on the highest levels of the business and overall metrics. With limited backrooms to keep excess merchandise, assortment management must be kept to an exacting degree for each market. “Previously our planning was done in dollars, and it was done at the department level. We saw a real opportunity to drop down to a deeper level planning solutions and realize significant benefits ,” — Vice President of Planning & Allocation, DSW.
解决方案
To support both financial and merchandise planning, DSW implemented a state-of-the-art Blue Yonder retail solution. Able to align planning, assortment allocation and pricing, DSW can project the right inventory levels, keep stores optimally stocked and purchase the right products, even the right mix of shoe sizes. “We went from having a mosaic of Excel worksheets, Access databases and numerous other independent pieces of technology to relying on a unified set of solutions that are customized to our unique business needs,” — Executive Vice President of Supply Chain, DSW.
“我们建立了一个更为强大的规划系统，该系统深入到子类级别，以美元和单位衡量绩效。因此，我们更能有效地控制销售、库存和预测。这显著提升了我们的利润率。”
–DSW 规划与分配副总裁
未来展望
With such impressive results, DSW plans to implement additional solutions over the next few years. “I feel strongly that, as a result of the solutions we’ve used, we have significantly improved our business over the past three years in a time when the economy was really tough. While most retailers really struggled through the past two years, we have had significant increases in our business. We’ve had increased sales, lower inventory and increased margins. A lot of the success that we have had, in addition to our great merchants who buy a great product, is due to the solutions and our ability to get efficiencies and productivity out of those tools. Based on that success, we’re excited about what the future holds,” — Vice President of Planning & Allocation, DSW.
Blue Yonder 的成果
Seeking a long-term partner and just the right toolkit to manage systems, DSW leadership relied on proven experiences. “They had been a tremendous partner to me in the past, and the flexibility of the Blue Yonder solutions allowed our team to customize those tools to accommodate our processes,” — Vice President of Planning & Allocation, DSW.
Seeking a long-term partner and just the right toolkit to manage systems, DSW leadership relied on proven experiences. “They had been a tremendous partner to me in the past, and the flexibility of the Blue Yonder solutions allowed our team to customize those tools to accommodate our processes,” — Vice President of Planning & Allocation, DSW.
“Blue Yonder 为我们提供了强大的技术能力，足以应对我们供应链的复杂性，同时也能支持我们的关键业务流程。”
–DSW 规划与分配副总裁
