Globus Group has 18.500 employees and operates in three countries. In addition to a total of 47 hypermarkets, 91 DIY stores and six electronics stores in Germany, the Globus Group also includes 15 full-range stores in the Czech Republic, 15 in Russia, as well as two DIY stores in Luxembourg.
成功案例
Globus CR
Demand Edge
Globus CR 专注于通过机器学习驱动的自动化来实现价值
公司案例
业务挑战
From the beginnings of commerce, promotion has been vital to retailers. Amidst increasing technology sophistication, the right promotions strategy can increase brand loyalty, accelerate buying decisions, attract new customers, move excess inventory, and increase the average value of sales transactions. And you can’t promote what you can’t supply so managing inventory replenishment is key.
For Globus CR, keeping a focused eye on these two areas is essential to their supply chain management strategy. With promotion shares very high and labor costs significantly increasing recently, they took a strategic look at how to reduce high planning and handling costs and realized the root cause was costly manual processes and high leftover stocks after promotions. To future proof the business and remain resilient they looked to partner with Blue Yonder.
Market landscape is extremely promotion and price driven. Manual and cumbersome promotion planning processes. High promotion leftover stocks fill backroom storages. Increasing labor costs driving need for automation.
解决方案
Before implementing Blue Yonder Demand Edge and Store Fulfilment, centralized and automated processes seemed out of reach. With data insights and planning activities housed across different parts of the business, it was difficult to maintain both promotion leftovers and out-of-stocks at a reasonable level. With close coordination between Globus and Blue Yonder, these solutions were a game changer towards achieving higher promotion forecast accuracy and more demand driven, automated and centralized promotion planning and replenishing processes.
“促销几乎占了 Globus 食品业务的一半：在使用 Blue Yonder 的 AI 自动订购的商品组合中，缺货减少了 20%，而促销后的剩余库存减少了 40%。”
–Hans-Jörg Bauer CEO of Globus CR, v.o.s.
通过自动化来应对波动的市场
许多零售商希望在预测、规划和补货流程中利用机器学习的强大能力。通过 Blue Yonder Demand Edge，Globus CR 能够开发出高度精准的预测，这些预测超越了传统确定性预测算法，纳入了数百种额外的需求影响因素。
Results were realized in a sustainable manner with a 20% reduction in out-of-stocks during promotion, 40% reduction of promotion leftovers, and significant automation of promotion planning and replenishment processes. Globus CR successfully moved from a store-based manual promotion process to a future-proof centralized and automated process to achieve greater value and serve their customers more effectively.
The Globus and Blue Yonder joint team were particularly focused on managing the changes resulting from ML-driven automation and, in parallel, tracking the relevant KPI improvements. Working hand in hand, both organizations relentlessly drove a successful adoption.
解决方案优势
提供更准确、更全面的预测，以辅助决策。改进数据质量、数据处理、技术和业务流程。集中化和自动化的门店促销流程。
Blue Yonder 的专长
Blue Yonder is the leading provider of SaaS-based, end-to-end, integrated retail and supply chain planning and execution capabilities for more than 4,000 customers worldwide. Our unique capabilities empower our clients to achieve more by optimizing costs, increasing revenue and reducing time to value so they can always deliver on their customer promises.
