Homecenters Peruanos (Promart) is a Peruvian home improvement retail chain with 37 stores nationwide. Since 2010, it has offered comprehensive solutions in construction, remodeling, and decoration for both consumers and commercial clients, combining products, services, and professional advice.
成功案例
Homecenters Peruanos (Promart)
Assortment optimization
Promart increases inventory profitability by 40% using Blue Yonder
公司案例
业务挑战
Promart sought to free up capital tied to inventory and reduce stockout risk, while preserving a positive customer experience. At the same time, it needed to strategically maximize store space based on the potential and distinct characteristics of each store format and region.
解决方案
Blue Yonder‘s assortment optimization capabilities were customized to meet Promart’s diverse store format requirements. This enabled the retailer to measure key metrics such as demand, profitability, and space utilization—insights that allowed Promart to redefine its national portfolio, creating a more precise and regionally tailored allocation strategy.
“Blue Yonder’s assortment optimization capabilities have transformed how we refine our store layouts and product selection, creating a more efficient and engaging shopping experience. Our teams have the insights to make smarter, data-driven decisions—driving increased sales, stronger customer loyalty, and a more personalized retail environment.”
–Flavio Roman Ramos, Head of Category Management and Master Data, Promart
Refining assortment strategy for a growing retail network
While Promart’s standardized national assortment strategy supported its early growth, the expansion and diversification of store formats highlighted the need for a more tailored approach. Promart addressed this by adopting Blue Yonder’s assortment optimization capabilities—implemented by Blue Yonder’s partner, Goldco. Blue Yonder’s advanced analytics identified opportunities to improve product allocation and space utilization based on actual customer behavior and category contributions. This shift replaced a one-size-fits-all model with a dynamic, store-level strategy, improving inventory efficiency and product availability. By refining allocation logic, Promart has freed up capital while achieving measurable gains in product availability and story performance.
Elevating retail performance with transformative category management
Promart has begun rolling out Blue Yonder’s assortment optimization capabilities across its store network, driving measurable gains where implemented. The retailer streamlined its portfolio by reducing the number of SKUs from 27,000 to 15,000 and replacing over 3,000 low-impact items with 800 high-sales-potential products that align with customer demand and business priorities.
Blue Yonder’s capabilities also enabled a large-scale SKU reallocation, ensuring each store carried the most relevant assortment for its market. Additionally, more than $5.5 million in slow-moving products were identified and liquidated—freeing up resources and streamlining inventory management.
This targeted transformation resulted in a more than 40% increase in Gross Margin Return on Investment (GMROI) and a 10% increase in sales.
“The initial rollouts confirmed the impact we were aiming for: we simplified the portfolio, improved availability, and achieved tangible results in both profitability and sales. These learnings are the foundation to scale the implementation across our stores and consolidate a much more effective assortment strategy,” said Leonardo Baronio, Chief Merchandising Officer (CMO), Promart.
The next phase in retail efficiency using Blue Yonder
Looking ahead, Promart is focusing on deepening profitability analysis by space and assortment, harnessing the power of the Blue Yonder Platform. Internal models will continue to be developed to integrate commercial, operational, and format-specific contribution data. The goal is to identify new efficiency levers and ensure every square meter of store space is aligned to maximize value. This evolution will further strengthen Promart’s strategic decision-making in commercial management.
“This project has opened the door to a new way of managing category and space. The next step is to deepen profitability models per square meter, integrating more commercial and operational variables. In this way, we ensure every decision creates sustainable value for Promart and our customers.”
–Flavio Roman Ramos, Head of Category Management and Master Data, Promart
