With annual sales of $20.2 billion and a 150-year track record of success, Kimberly-Clark is a global consumer packaged goods (CPG) leader. Its well-known brands — including Cottonelle, Depend, Huggies and Kleenex — are an indispensable part of life for people in more than 175 countries. Kimberly-Clark holds the #1 or #2 share position in 80 countries.
成功案例
Kimberly-Clark
运输管理
Blue Yonder 推动 Kimberly-Clark 实现运输优化
公司案例
业务挑战
Kimberly-Clark 的全球运输网络庞大且复杂。在北美 (NA)，该公司运营着 8 个区域配送中心 (DC) 和 22 个配送中心/工厂一体化地点，同时还负责管理来自 500 多个供应商地点的发货。每年，这家消费品巨头在北美管理超过 600,000 批货物，其物料和产品的运输里程超过 3.18 亿英里。发往客户的平均出程距离为 399 英里，而平均回程距离为 891 英里。Kimberly-Clark 通过 90 多家承运商管理其国内和国际运输业务量。在拉丁美洲 (LAO)，Kimberly-Clark 针对 13 个国家/地区和 30 多个配送中心/工厂进行规划，每年由 160 多家承运商执行超过 24.5 万次运输。LAO 地区的平均运输里程为 438 公里。该公司的运输管理团队负责优化这一运输网络，以及亚太地区 (APAC) 和欧洲、中东及非洲地区 (EMEA) 的规模较小的运营网络，因而，尽管持续面临各种干扰和波动，仍能快速、可靠且准确地交付产品。
解决方案
Since 2006, Blue Yonder has been fueling transportation optimization for Kimberly-Clark, beginning in North America and then rolling out to LAO, APAC and EMEA. A suite of transportation management solutions helps the company make and keep its customer promises, balancing costs with service targets. Over time, Kimberly-Clark has added new capabilities, including a freight auction module and carrier sequential tendering. Recently Kimberly-Clark migrated its Blue Yonder solutions to the cloud, supporting a larger digital transformation.
“我们于 2006 年首次实施了 Blue Yonder 的运输管理平台。自那时起，物流格局发生了显著变化，Blue Yonder 的功能也随之不断改进。如今，我们正在推进数字化转型，并借助向云端迁移，为在全球运输网络中实现自动化和基于异常的管理奠定基础。通过与 Blue Yonder 合作，我相信我们一定能够实现这一目标。”
–Transportation Manager
得益于自动化决策，显著降低成本
“Blue Yonder transportation management immediately began generating up to $14 million a year in freight cost reductions in North America compared to our previous manual methods. We were able to make better decisions via automation, while also eliminating days of manual effort. Those savings and efficiencies have continued to grow. Based on the success of Blue Yonder transportation management in NA, Kimberly-Clark rolled out the solution to LAO, APAC and EMEA in 2012. With the recent migration to the cloud, we’re implementing Transportation Smartbench to continue to gain efficiencies. Blue Yonder is also helping us improve our export process and reduce costs via a new booking process.”
动态优化反映不断变化的市场条件
“Our freight management and procurement practices are very different in a constrained market versus a soft market. We also need to adapt to cold and flu season, which is a peak demand time. Blue Yonder enables us to dynamically change our approach as conditions change, so we’re always getting an optimal balance of cost and service. We can define constraints, negotiate rates in real time, and choose the right carrier every time, with confidence.”
打造“零人工干预”运输管理的基础
“我们迁移到云端是数字化转型的第一步，最终将打造一个‘零人工干预’的自动化决策环境。我们的所有系统都将连接起来，数据将在它们之间无缝流动，我们将实现例外管理。这是一个宏伟的愿景，但 Blue Yonder 正在帮助使其成为现实。”
解决方案优势
Kimberly-Clark 依靠 Blue Yonder 的运输管理平台来量化节省的资金和潜在机会，对服务水平与成本之间进行利弊权衡，并在其全球物流网络中确定执行的优先级。凭借 Blue Yonder 提供的实时可视性，Kimberly-Clark 能够感知中断和不断变化的市场状况，并修改其运输管理实践，以主动而非被动地作出响应。Blue Yonder 最近帮助 Kimberly-Clark 将其解决方案套件迁移到云端，以实现更快的处理速度、无缝升级和更低的本地技术投资。
“We initially chose to partner with Blue Yonder because we knew its solutions were best-in-class. We saw the potential for millions of dollars in freight savings, and we quickly captured them. In fact, we earned a full payback on our investment in less than a year. Today Blue Yonder’s solutions remain best-in-class, but we also value our strategic relationship with them. We work together to define solutions in an open, honest way. It’s been great to partner with Blue Yonder. They’re always there when we need them.”
–Transportation Manager
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