Grupo Comercial DSW achieves 15% sales growth using Blue Yonder

成功案例

Grupo Comercial DSW

空间规划、门店规划、需求计划、商品组合优化

Grupo Comercial DSW achieves 15% sales growth using Blue Yonder

公司案例

Grupo Comercial DSW, S.A. de C.V. 是墨西哥最大的零售商之一，旗下拥有 Del Sol 和 Woolworth 两大百货连锁品牌，经营服装、鞋类、家居用品、玩具及综合商品。Del Sol 成立于 1963 年，Woolworth 自 1997 年起在墨西哥开展业务；两大品牌目前在 26 个州的 55 个城市共运营 130 多家门店。

业务挑战

The company saw uneven shelf-layout execution across its stores, driven by outdated planograms, limited visibility into planning decisions, and siloed processes that made it hard to apply category and inventory strategies consistently. Without a central system for creating and sharing planograms, store managers and merchandisers often worked from incomplete or inconsistent information, resulting in irregular shelf layouts and frequent stockouts. To improve on-shelf availability and deliver a more consistent shopping experience, Grupo Comercial DSW needed a solution that ensured stores could easily access and apply accurate, up-to-date planograms.

解决方案

Grupo Comercial DSW determined that Blue Yonder’s end-to-end planning solutions—including Category Management, Assortment Optimization, Space Planning, Floor Planning, and Demand Planning and Fulfillment—offered the strongest fit for its commercial structure and operational requirements. These solutions enable accurate forecasting, localized planograms, optimized assortments, and precise inventory placement, creating a connected, scalable supply chain.

“Blue Yonder Demand Planning helps us understand what customers will want with remarkable accuracy, and Blue Yonder Fulfillment positions our inventory in the locations where it is most needed. That combination has improved our supply chain efficiency, elevated the shopping experience, and enabled new processes that support better decision-making. It also underscores Grupo Comercial DSW’s commitment to investing in new technologies that strengthen how we operate and further advance our market leadership.”

–Esteban Rodriguez，Grupo Comercial DSW 需求计划经理

通过数据驱动的决策打造更智能的品类策略

Blue Yonder Assortment Optimization strengthens Grupo Comercial DSW’s category analysis by refining criteria for adding or removing items, improving display strategies, and increasing category profitability through a more efficient catalog. As customer expectations shift toward localized, preference-driven assortments, this capability helps Grupo Comercial DSW make more precise, data-driven decisions that keep assortments aligned with evolving demand.

Blue Yonder Category Management further advances Grupo Comercial DSW’s assortment strategy by standardizing business rules, aligning product selections with company goals, and incorporating real-time market and performance data. Category Management enables the company to benchmark against market trends, strengthen competitive positioning, and collaborate more effectively with category captains, ensuring that assortment decisions are both strategic and operationally grounded.

Strengthening shelf-ready execution

Blue Yonder 空间规划和店面布局规划解决方案提供所需的灵活性，以支持多样化的商品、陈列设施和门店布局。这些解决方案确保计划决策能够有效落实到实体零售环境中，从而在公司各门店实现更加一致、高效且以消费者为中心的执行。

为强化门店执行，Grupo Comercial DSW 采用了 Blue Yonder 的基于 Web 的发布功能，为门店提供集中式的浏览器界面，以访问并部署最新的货架图和店面布局图。这种实时访问消除了版本控制问题，减少了部署延迟，并简化了商品管理与门店运营之间的沟通，从而确保所有门店都能更加一致地执行货架陈列。

卓越的空间与门店规划

Grupo Comercial DSW’s use of Blue Yonder Space Planning and Floor Planning helped to drive consistent double-digit gains in hygiene and beauty.

通过使用 Blue Yonder 解决方案优化计划流程，该公司目前已为 99% 的可补货商品创建货架图，将近 65 万种独特的商品-货位组合整合为超过 4,500 份可直接用于门店的货架图。

"Blue Yonder Space Planning 和 Floor Planning 使我们能够通过准确、最新的平面图和计划图大幅改进我们的展示流程，从而改善我们的执行方式。有了 Blue Yonder Assortment Optimization，我们现在可以根据每个品类的预期作用来设计产品组合，帮助我们做出更有针对性的决策，为企业带来更强的业绩和盈利能力。"DSW 商业集团 CatMan 经理马尔科-马丁内斯（Marco Martínez）。

A new era of demand intelligence and
inventory precision

Blue Yonder 需求计划和执行系统的内置功能带来了立竿见影的效果，包括更强大的促销建模、更自信和更具分析指导性的采购计划、标准化的计算模型以及更好的预测测量。该项目实施后，Grupo Comercial DSW 还建立了新的流程，包括预测卫生和美容等主要品类的促销活动。现在，这一预测步骤对于了解促销影响和确定所需的库存水平至关重要，使其成为商业规划的关键输入。

卫生和美容--Grupo Comercial DSW 首批采用 Blue Yonder 需求规划和执行系统的品类--在 2025 年实现了 15% 的销售增长。预测准确率从 65% 提高到近 90% ，帮助公司控制并将缺货率维持在 2.5% 以下。

Where demand meets space: a fully connected
planning flow

通过 Blue Yonder，Grupo Comercial DSW 创建了一个完全连接的规划流程，其中品类管理、空间规划和楼层规划可优化商品种类，并根据每家店铺的需求提供本地化的规划图。需求规划和执行将公司的分类和空间数据转化为准确、精细的预测。这种端到端的流程加强了品类、空间和库存决策之间的协调，消除了各自为政的现象，创造了更加统一、反应更快、盈利能力更强的零售业务，而不会出现团队间工作重复的情况。

Blue Yonder 的解决方案帮助 Grupo Comercial DSW 在行业压力和消费者需求不断变化的情况下，超出销售预期，并深化品类分析。通过将需求信号与空间和品类洞察相结合，公司现在可以针对不同客户群体制定更精准的商品陈列策略，确保决策反映消费者的实际购物行为，并支持更加精准的执行。

Advancing the next phase of modernization

Grupo Comercial DSW continues to modernize its supply chain and retail operations, building on momentum from recent upgrades to the Blue Yonder technology. The company is committed to adopting new capabilities to strengthen agility, accuracy, and operational efficiency. These ongoing improvements ensure Grupo Comercial DSW can respond quickly to shifting consumer expectations and maintain a modern, future-ready retail operation.