Blue Yonder Assortment Optimization strengthens Grupo Comercial DSW’s category analysis by refining criteria for adding or removing items, improving display strategies, and increasing category profitability through a more efficient catalog. As customer expectations shift toward localized, preference-driven assortments, this capability helps Grupo Comercial DSW make more precise, data-driven decisions that keep assortments aligned with evolving demand.
Blue Yonder Category Management further advances Grupo Comercial DSW’s assortment strategy by standardizing business rules, aligning product selections with company goals, and incorporating real-time market and performance data. Category Management enables the company to benchmark against market trends, strengthen competitive positioning, and collaborate more effectively with category captains, ensuring that assortment decisions are both strategic and operationally grounded.
Strengthening shelf-ready execution
Blue Yonder Space Planning and Floor Planning provide the flexibility needed to support diverse merchandise, fixtures, and store formats. These ensure that planning decisions translate effectively into the physical retail environment, enabling more consistent, efficient, and shopper-centric execution across the company’s store locations.
To strengthen store execution, Grupo Comercial DSW adopted Blue Yonder’s web-based publishing capabilities, which provide a centralized, browser-based interface for stores to access and deploy the latest planograms and floor plans. This real-time access eliminates version control issues, reduces rollout delays, and streamlines communication between merchandising and store operations, resulting in more consistent shelf execution across all locations.
Excellence in space and floor planning
Grupo Comercial DSW’s use of Blue Yonder Space Planning and Floor Planning helped to drive consistent double-digit gains in hygiene and beauty.
By refining its planning discipline using Blue Yonder solutions, the company now creates planograms for 99% of its restockable items, with nearly 650,000 unique product-placement combinations organized into over 4,500 store-ready planograms.
"Blue Yonder Space Planning 和 Floor Planning 使我们能够通过准确、最新的平面图和计划图大幅改进我们的展示流程，从而改善我们的执行方式。有了 Blue Yonder Assortment Optimization，我们现在可以根据每个品类的预期作用来设计产品组合，帮助我们做出更有针对性的决策，为企业带来更强的业绩和盈利能力。"DSW 商业集团 CatMan 经理马尔科-马丁内斯（Marco Martínez）。
A new era of demand intelligence and
inventory precision
Blue Yonder 需求计划和执行系统的内置功能带来了立竿见影的效果，包括更强大的促销建模、更自信和更具分析指导性的采购计划、标准化的计算模型以及更好的预测测量。该项目实施后，Grupo Comercial DSW 还建立了新的流程，包括预测卫生和美容等主要品类的促销活动。现在，这一预测步骤对于了解促销影响和确定所需的库存水平至关重要，使其成为商业规划的关键输入。
卫生和美容--Grupo Comercial DSW 首批采用 Blue Yonder 需求规划和执行系统的品类--在 2025 年实现了 15% 的销售增长。预测准确率从 65% 提高到近 90% ，帮助公司控制并将缺货率维持在 2.5% 以下。
Where demand meets space: a fully connected
planning flow
通过 Blue Yonder，Grupo Comercial DSW 创建了一个完全连接的规划流程，其中品类管理、空间规划和楼层规划可优化商品种类，并根据每家店铺的需求提供本地化的规划图。需求规划和执行将公司的分类和空间数据转化为准确、精细的预测。这种端到端的流程加强了品类、空间和库存决策之间的协调，消除了各自为政的现象，创造了更加统一、反应更快、盈利能力更强的零售业务，而不会出现团队间工作重复的情况。
Blue Yonder’s solutions helped Grupo Comercial DSW surpass sales expectations and deepen its category analysis amid industry pressures and shifting consumer demand. By connecting demand signals with space and category insights, the company can now tailor merchandising strategies to specific customer segments, ensuring decisions reflect real shopper behavior and support more precise execution.
Advancing the next phase of modernization
Grupo Comercial DSW continues to modernize its supply chain and retail operations, building on momentum from recent upgrades to the Blue Yonder technology. The company is committed to adopting new capabilities to strengthen agility, accuracy, and operational efficiency. These ongoing improvements ensure Grupo Comercial DSW can respond quickly to shifting consumer expectations and maintain a modern, future-ready retail operation.
